Playamar
product launch

ROLE

ART DIRECTION • CONCEPTING • STORYBOARDING

COLLABORATORS

Brennan brinkley (3d) · ANA DEVITO (CW)

DETAILS

Jose cuervo launched a new seltzer made with real agave and tequila. I came up with a 3D execution to promote the new product. i storyboarded the idea and worked with 3d designers and animators to make them come to life. i strategically setup the assets so that we could test which flavor resonates with viewers more. therefore providing jose cuervo with performance insights that would help them tailor future ads.