8 Sleep

ROLE

Video Direction • ART DIRECTION • STORYBOARDING

COLLABORATORS

Ian st george (CD) • Trish preuss (ad) • Erika H (CW)

DETAILS

8sleep wanted to highlight their pod pro sleep system in a fun way. they requested that we pay homage to vintage style infomercials and produce a parody piece to live on hulu, youtube, and socials.

We worked with crossfit legend justin medeiros to show how 8sleep has improved his performance.

I helped to develop the concept, storyboard, and direct all aspects of the production.