Nike Studio: NYC was created by Nike NYC as a resource for city runners — and needed our help with awareness and visibility. Using the established vibrant color palette and bold TOV, our creative team produced multiple organic and paid social assets that reached over 3 million users in the NYC area. Using motion graphics, we married the adrenaline of a runner’s high and the innovation Nike is famous for. Most importantly, we successfully engaged with our elusive Gen Z audience driving excitement, sign ups, and connecting runners to explore safer, smarter, and further — together.
Paid Media Strategy
Art Direction
Storyboarding
Motion Design
