NIKE
STUDIO NYC

ROLE

ART DIRECTION • STORYBOARDING

COLLABORATORS

Trish Preuss (AD) • Freddy Delgado (Motion) •
Yani Sun (Designer) • SCOTT LIU (DESIGNER) •
erika H (CW) • YOSEf lerner (CW) • Sari L. (CW)

DETAILS

We partnered with nike to promote their new studio-nyc platform which provides a community for nyc runners to get resources and routes.

We created a suite of paid and organic assets that strategically showcased specific elements of their experience. This allowed us to gain performance data, which would inform Nike as to what aspects of their platform resonated most with users.