ART DIRECTION • sound design • CONCEPTING • STORYBOARDING
Joon LEe (motion design director) · Ryan Paterson (3d generalist) · Alex Manrique (3d generalist) • Jayson Paleo (3D animator) • toto L (sound)
For the launch of jose cuervo's new cristalino tequila, I developed a concept which utilized 3D animations of the bottle to show how the new tequila could "set your night in motion". We developed our paid assets to a/b test various copy and product rtbs to help better inform the client how they should continue to promote their product after launch.
I also concepted and directed an immersive LED production which placed our models inside a bar in chicago (even though we were in a studio in NYC)
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