Cristalino
product launch

ROLE

ART DIRECTION • sound design • CONCEPTING • STORYBOARDING

COLLABORATORS

Joon LEe (motion design director) · Ryan Paterson (3d generalist) · Alex Manrique (3d generalist) • Jayson Paleo (3D animator) • toto L (sound)

DETAILS

For the launch of jose cuervo's new cristalino tequila, I developed a concept which utilized 3D animations of the bottle to show how the new tequila could "set your night in motion".  We developed our paid assets to a/b test various copy and product rtbs to help better inform the client  how they should continue to promote their product after launch.

I also concepted and directed an immersive LED production which placed our models inside a bar in chicago (even though we were in a studio in NYC)